The Storytelling Edge

Published on 11 January 2018

<p><b>Transform your business through the power of storytelling.</b></p> <p>Content strategists Joe Lazauskas and Shane Snow offer an insider’s guide to transforming your business—and all the relationships that matter to it—through the art and science of telling great stories.</p> <p>Smart businesses today understand the need to use stories to better connect with the people they care about. But few know how to do it well. In <i>The Storytelling Edge</i>, the strategy minds behind Contently, the world renowned content marketing technology company, reveal their secrets that have helped award-winning brands to build relationships with millions of advocates and customers.</p> <p>Join as they dive into the neuroscience of storytelling, the elements of powerful stories, and methodologies to grow businesses through engaging and accountable content.</p> <p>With <i>The Storytelling E</i>dge you will discover how leaders and workers can craft the powerful stories that not only build brands and engage customers, but also build relationships and make people care—in work and in life.</p>




More details

Publisher
Wiley
ISBN
9781119483403
Language
eng
File Size
8.44 MB
Published
11 January 2018
Available
Any
License
5 Devices